The Central government will next week release the guidelines to check fake reviews and unverified star ratings on e-commerce websites, hotels, and travel booking platforms, said Consumer Affairs Secretary Rohit Kumar Singh, as quoted by news agency PTI.
E-commerce platforms give virtual shopping experiences to their customers, without any opportunity to physically examine the product.
Hence, the customers only rely on reviews posted on these portals to see the opinion and experienced users who have already purchased the goods or services.
